The Duane Reader – “Nice!”

This month’s edition of the iconic New York drugstore, now Walgreens owned Duane Reade’s shopper magazine “The Duane Reader” focuses twenty pages of wit and wisdom primarily on Private Brand. New York based branding agency CBX presents a publication that uniquely represents both the Duane Reade brand and their Private Brands. Although there is a smattering of national brands represented the bulk of the publication is devoted to Private Brand including the launch of “Nice!” new product launches from “Good & Delish”, “Apt 5” cleaning and household products and DR branded health and beauty products.

The “Duane Reader” is a smart New York evolution of Loblaw “President’s Choice Insider’s Report” and its inspiration the Trader Joe’s “Fearless Flyer” which was named the “Insider’s Report” until 1985.

How will you engage your shoppers in your Private Brands?

How will you leverage print social media to grow loyalty and introduce new and innovative products to create repeat customers?



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.