PB CAREERS: Design Director – Liz Claiborne Brand – Women’s Career

Job ID: 312475
Location: New Jersey
Full/Part Time: Full-Time Regular/Temporary: Regular

JCPenney is currently considering candidates for the role of Design Director, Women’s Career on the Liz Claiborne Brand team, based in the NY/NJ area.  This iconic brand is now owned and operated by JCPenney, and is experiencing profitable sales and growth.  The Women’s Career fashion is an integral part to the overall direction and growth of the Brand, and offers tremendous visibility within our stores and online.  We are looking for an extraordinary Design Leader to join our team, and bring their imagination, creativity, abilities and passion to help us become America’s Favorite Store.

We offer a highly collaborative and engaged team environment, committed to being the best private brands in the market.  In addition, we offer growth opportunities based on individual and company performance, and we have a competitive compensation package consisting of base salary, bonus, stock/equity, benefits, 401k with company match, and a retirement account.

Determines the brand’s seasonal fashion direction and leads and manages all aspects of designing, developing, selecting and approving materials, silhouettes, colors, and patterns for the season.


  1. Determines the brand’s seasonal fashion direction and directs the creation of original concepts that encompass style, color, print, pattern and fabric for assigned brands to ensure customer focused offerings that meet fashion and quality requirements consistent with the brand profile. Oversees the initiation of product packages through the technical designers.
  2. Communicates to the Divisions and senior management in Product Management the Private Brand merchandise trend, and impact on business strategies.
  3. Shops print studios and fabric mills to define print direction for the season and develop fabric, yarn and trim strategies appropriate for the brand.
  4. Travels as needed, shops appropriate markets, and works with the trend office and product and design team to conceptualize the product design for the season.
  5. Directs the development and makes seasonal merchandise presentation of proposed designs, including boards, original or prototype samples, and other visuals.
  6. Oversees the approval of strike-offs, handlooms, and knit-downs and all approvals for fit, style and construction.
  7. Provides leadership, management and development of the staff, and leadership to the Division through product category expertise.
  8. Develops and ensures adherence to the Seasonal Time and Action Calendar.


  1. Works closely with Trend Managers for fashion and color trends.
  2. Works closely with DVP Product Development Design and Product Managers throughout the development process.
  3. Works closely with Technical Designers to develop product packages, approve Apparel Design Appraisal Reports (ADAR), and attend fit sessions.
  4. Works with Textile/Graphic Designers to execute concepts into design.

Education: College degree in fine arts or design, or equivalent work experience in a design related field preferred.
Experience: 10 – 15 years’ experience in design product and fabrication knowledge.
Core/Positional Competencies: Leadership, strategic planning, basic working knowledge of the technical aspects of the assigned category, ability to design around concepts and to design flat sketches, technical and computer skills, design and color sense, presentation, persuasion, organization, time management, written and verbal communication.


  1. Creating original concepts as a result of interpreting fashion trend information.
  2. Designing an entire product category and/or private brand, such as Worthington.


  1. Proposed product designs for the season.
  2. Seasonal themes and new concepts.
  3. Major design changes for category or private brand.


  1. Ensures product is consistent with market trends and business strategy.
  2. Original concept design.
  3. Approves strike-offs, handlooms, and knit-downs.
  4. Enhancements for existing products.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.