Deadline Extended for the American Package Design Awards

The entry deadline for the American Package Design Awards has been extended until January 10, 2012. The American Package Design Awards rewards packaging, p-o-p and related projects that are visually attractive, yes, but more importantly, features designs that advance the brand and forges an emotional connection with the purchaser at the moment of truth. Entries must have been created or placed between January 1, 2010 and September 30, 2011 and may be submitted by any company or individual involved in the creation or production of the work.

Categories include:


  1. Health and Beauty
  2. Wine and Liquor
  3. Food and Beverages
  4. Electronics and Computers
  5. Music and Entertainment
  6. Household/Garden
  7. Sports/Toys/Games
  8. Baby and Children’s
  9. Industrial Products
  10. Other


  1. Luxury Packaging
  2. Sustainable Packaging
  3. Private Label Packaging


  1. P-O-P/Posters/Signs
  2. Kiosks/Displays
  3. Hangtags
  4. Giftwrap/Shopping Bags/Takeout
  5. Store Logos/Identity/Branding

Visit to download an entry form or to get more information about mailing the actual printed piece for consideration.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.