Create Bold Brand Experiences With 10 Future Trends in Retail

Global studio FITCH Design recently published this cool video outlining 10 Future Trends in Retail. The video takes a look at how consumer trends and shifts in society are creating new opportunities for bold brand experiences.

The trends are bucketed into three broad categories that will influence retail and purchasing over the next decade

Real Community

  1. B2C to C2C
  2. New Co-ops
  3. Small is good… local is better

New Value

  1. 4.      What’s it really worth?
  2. 5.      Price transparency
  3. 6.      Freetail

Changing Formats

  1. 7.      New Experiences
  2. 8.      Editorial
  3. 9.      From check out to check in
  4. 10.   Macro to micro to macro

How will your retail brand  and Private Brand evolve to meet these trends?



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.