Private Brand Holiday Dishes for Under $10 from Dollar General

Goodlettsville, Tennessee based discount retailer Dollar General is promoting its Private brand Clover Valley by making the holidays brighter for families on a budget this holiday season. Budget-conscious hosts and hostesses will love these time-and money-saving recipes. Each recipe can be made for less than $10.

Savory Stuffing Casserole
6 oz. box Clover Valley stuffing mix
14 oz. of Clover Valley chick broth
10.5 oz. can Clover Valley cream of chicken soup
15.25 oz. can Clover Valley whole kernel corn
15 oz. can asparagus spears
4 oz. can mushrooms
1 t. Clover Valley Worcestershire sauce
1 cup Clover Valley fancy shredded cheddar cheese

Preheat oven to 350 degrees. Open and drain all canned vegetables. Empty stuffing mix into large bowl. Mix in cream of chicken soup, chicken broth, whole kernel corn, mushrooms and ½ cup shredded cheese. Cut asparagus spears into third, add to mixture (reserve a few uncut spears for garnish). Add Worcestershire sauce. Stir all ingredients well. Pour mixture into baking dish that has been buttered or sprayed with non-stick spray. Sprinkle ½ cup shredded cheese on top. Leave uncovered and bake at 350 degrees for 30 minutes.

Green Bean Casserole
1 can (16 oz.) condensed cream of mushroom soup
¾ cup milk
2 tsp. soy sauce
½ tsp. ground black pepper
2 cans (about 16 oz. each) Clover Valley cut green beans, drained
1 can (2.8 oz.) french fried onions

Preheat the oven to 350 degrees. Stir the soup, milk, soy sauce, black pepper, beans and 2/3 cups onions in a 2 ½-quart casserole dish. Bake for 25 minutes or until the bean mixture is hot and bubbling. Stir the bean mixture. Top with the remaining onions. Bake for 5 minutes or until the onions are golden brown.

Crispy Macaroons
1 cup Clover Valley sweetened condensed milk
1 cup Clover Valley cornflakes
1 cup Clover Valley crisp rice cereal
1 cup Clover Valley coconut

Preheat oven to 375 degrees. Stir together cornflakes, crisp rice cereal and coconut. Add sweetened condensed milk and stir well. Using a tablespoon, drop dough onto lightly greased cookie sheet, keeping cookies about 2 inches apart. Bake for 8 to 10 minutes until golden brown. Cool on cookie sheet for 2 minutes, then place cookies on a wire rack to cool completely.

Colorful Holiday Popcorn
1 bag butter-flavored microwave popcorn
1 package Clover Valley mini-marshmallows
1 ½ T. butter, melted
Red and Green sugar sprinkles

Preheat oven to 325 degrees. Lightly grease cookie sheet with cooking spray. Prepare microwave popcorn according to package directions – set aside to cool. In a large saucepan, slowly melt butter and marshmallows over low heat, stirring frequently. Remove from heat. Slowly stir in popcorn until completely coated. Sprinkle red and green sugar over mixture until desired appearance. Spread on greased cookie sheet and bake for 10 minutes or until dry. Allow to cool completely and break into pieces.

Peppermint Chocolate Candy
1 cup Clover Valley starlight mints, crushed
12 ounces semi-sweet baking chocolate or white chocolate

Melt chocolate in saucepan over low heat. Line cookie sheet with wax paper. Spread half of the melted chocolate on the wax paper. Sprinkle the crushed peppermint candy onto the melted chocolate. Pour remaining melted chocolate over the top of the candy. Refrigerate until firm. Break into pieces and store at room temperature in a covered container.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.