Spartan Stores Private Brand Featured on Local News

Not long ago I wrote a post on Spartan Stores, May 2011 commitment to support FMI/GMA’s “Facts Up Front” initiative. This follow up post comes as a result of a blog post on Daymon Design’s website. The Daymon Design team was responsible for integrating the “Facts Up Front” on Spartan’s Private brand packaging working towards a commitment to have all packaging updated by January 2013. Some of Spartan Stores new items were highlighted in a segment of Eight West, a local news show in Grand Rapids, MI.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.