2011 may well go down as the year that Private Brand marketing and promotions discovered innovation, social media and world records, the most recent example comes from Grand Rapid, Michigan based Spartan Stores who is hosting the “Piling on the Pasta” eating contest featuring Spartan Stores new Super Pasta and sauce.
Representatives from local media outlets and schools will participate. The top three finishers win the chance to donate $1,000, $500 and $250, respectively, to their favorite charity.
The pasta that hit shelves earlier this week retails for $2.49 per package and comes in spaghetti, thin spaghetti, penne, fusilli and elbow varieties.
“All varieties provide a serving of whole grain, and are an excellent source of calcium, vitamin D, fiber and protein — plus 260 mg ALA omega-3 per serving,” said Alan Hartline, executive vice president merchandising and marketing for Spartan Stores.