Seven Swines ‘a Swigging Private Brand Ale

Charleston, South Carolina based Piggly Wiggly Carolina has introduced a holiday edition of its Private Brand beer Pig Swig. Seven Swines ‘a Swigging Ale pours a deep, copper color while delivering a light, crisp body.  Noble and American Hops balance a touch of holiday spice to warm even the coldest Scrooge.

Seven Swines ‘a Swigging Ale is the third Pig Swig variety to hit the shelves this year (“Pig Tail Ale” and “Pig Pen Pilsner” debuted at the end of May), and the limited-edition flavor will be on shelves while supplies last!

All three varieties are brewed in my hometown Greenville, South Carolina by Thomas Creek Brewery.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.