Private Label Magazine Launches New Publication in China

Trade publication Private Label magazine, which has provided information on the industry for over 30 years, yesterday announced its newest addition, Private Label China magazine. The new publication will debut at the Shanghai Private Label Fair from December 7-9, 2011. The magazine will cover the Chinese and surrounding Asian Private Brand markets and contain articles written in Mandarin and translated into English, which are contributed by local experts and international retail analysts.

The Shanghai Private Label Fair is organized by PLMA (Private Label Manufacturers Association) and ISPC (Shanghai International Sourcing Promotion Center) and is located the Shanghai Mart Exhibition Center, Shanghai, China. Representatives from Private Label magazine will be at the show and will be presenting the magazine, which can be found on display at Stand A33 and available throughout the Shanghai Private Label Fair. The magazine’s website launches December 5 and contains a PDF of the first issue along with instructions on subscribing to future digital and print editions.

“With a current market share of approximately 3-5%, the upside growth potential for PB in China is staggering,” says publisher Phillip Russo. “A growing middle-class, ever more efficient infrastructure, and international cooperation are the elements needed to catalyze this growth, and they are all in place. Private Label China will chronicle developments, ask questions, seek answers, and most of all, share the knowledge.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.