PB CAREERS: Marketing Manager – Daymon Worldwide

Requisition Number: 11-0402
Post Date: 11/29/2011
City: Stamford
State: CT

Description:
Manage the brand development and marketing activities within the corporate brands program, including consumer research and analysis, strategic marketing planning, marketing plan development, and measurement of corporate brand results. Coordinate implementation of programs with various cross-functional teams at the customer.

Specific Responsibilities:
  • With customer and Daymon team, develop and execute brand-building strategies for corporate brands.
  • Monitor financial performance of customer brands and make recommendations for improvement.
  • Develop briefing materials to disseminate strategic information about the corporate brands to customer and associates to ensure consistent consumer brand messaging: product, package design, media channels, in-store devices, point of purchase material, newsletters, handouts, and apparel.
  • Manage and track consumer communications budgets.
  • With the customer, develop a corporate brands business development plan, outlining key categories, which represent high opportunities/priorities for growth. Specify penetration objectives for all key categories with timeframes; list the top 5-10 strategies for corporate brand growth, stating strategy, rationale, implementation plan, targeted result, and a process identified to measure effectiveness of the strategy and tactics.
  • Oversee appropriate research projects to obtain an understanding of consumer, brand development opportunities, perceptions about the corporate brand programs, and brand building efforts.
  • Work with customer’s marketing and/or advertising departments to implement corporate brands into overall efforts in sales building and promotional activities, theme and community events, food-related events.
  • Provide direction to the analytical function.
  • Review packaging creative.
  • Educate broader Daymon/customer teams about brand building efforts to ensure that products deliver on brand promise.
  • On going review of products with customer team to ensure products deliver on brand promise.
  • Work with Daymon/Customer teams develop specific brand plans for categories.

Experiences

  • Ability to capitalize on change
  • Strategic and analytical thinking
  • Accountability and self confidence
  • Process development skills
  • Multi-tasking skills and ability to change focus
  • Ability to be proactive and take initiative
  • Technical marketing and industry expertise

Competencies

  • Customer Focus
  • Strong financial and analytical acumen
  • Drive for Results
  • Building effective Teams
  • Interpersonal Savvy
  • Managing and Measuring Work
  • Influence without Authority
  • Communication skills
  • Relationship building
  • Priority Setting

Apply On-line



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.