Celebrate With Award Winning Private Brand Wine From Aldi

Just in time for holiday celebrations and dinner parties, BATAVIA, Illinois based discount grocer ALDI announces its line-up of award-winning international Private Brand wines, including six that received medals from the Beverage Testing Institute in the recent 2011 World Value Wine Competition. Most of the ALDI award-winning wines are priced at $4.99 or less, making it easy to serve guests high-quality wines for the lowest prices.

“Between gifts and gatherings, holiday expenses stack up, especially when it comes to wine. We’re very proud of the quality of our exclusive brands, especially our broad range of award-winning wines, and believe that shoppers will be pleased with the extensive selection and savings they can find at ALDI this holiday season,” said Chuck Youngstrom, president, ALDI.

ALDI exclusive wines come from the most fertile grape producing regions in the world. With this global reach, each bottle of wine comes with remarkable flavor. The award-winning line of ALDI wines includes:

Beverage Testing Institute 2011 World Wine Challenge Winners

  • Walker Napa Valley Red Wine (California) – 88 points, Silver Medal Flavors of dark cherry, blackberry, raspberry, black pepper and vanilla enhance this blend of Merlot, Syrah and Cabernet Sauvignon, providing the perfect companion for pasta or barbeque.
  • Vina Decana Tempranillo (Spain) – 88 points, Silver Medal Pleasingly dry taste with flavors of red cherries and vanilla layered with notes of oak. This makes the perfect complement for paella, grilled meats, or peppered steak.
  • Memoir Red Wine (California) – 83 points, Bronze Medal Full-bodied and semi-dry with hints of black currant and a subtle oak finish. Flavors include blackberry and raspberry, which pair wonderfully with barbeque, pizza, and dishes made with marinara sauce.
  • Villa Malizia Pinot Grigio (Italy) – 86 points, Silver Medal Floral and honeysuckle aromas accented by flavors of peach and pear. Pairs well with lighter meals, soft cheeses, and seafood.
  • Chaza Moscato (South Africa) – 85 points, Silver Medal Light body with a sweet taste thanks to its pear, apricot, and sweet peach flavors.  Its crisp, refreshing finish makes it the perfect addition to spicy cuisine, salads, and dessert, or just enjoy on its own.
  • Sovinello Private Collection, Pinot Noir (Italy) – 85 points, Silver Medal Consists of cherry and strawberry flavors with a hint of chocolate. The unique flavor combined with juicy plum works well with pork, turkey, grilled salmon and firm cheeses.

Wine Spectator “Best Value”

  • Gonfalone Chianti (Italy) – 85 points Brilliant ruby color, distinctive bouquet and dry yet rounded flavor. Compliments pasta, roast meats, pizza, and ripe cheeses.

World Wine Championships Award

  • Landshut Sweet Red (Germany) – 88 points Aromas of spiced cherries and strawberry compote with a fruity, sweet medium body and a light tangy watermelon finish. Pairs especially well with brownies and apple pie.
  • Toca Diamonte Malbec (Argentina) – 84 points, Bronze Medal Deep garnet black color with aromas of berry compote and chocolate-covered espresso beans. Soft and silky with a fruity-yet-dry medium body. Pairs well when firing up any meat on a wood fire, including steak, pork, chicken, or sausage.

Wine Enthusiast “Best Buy”

  • Landshut Riesling (Germany) – 84 points, Silver Medal Aromas of mild lemon butter cream, pistachio nougat and peach jam. Tangy orange zest with a slight mineral finish. This versatile wine compliments a variety of foods, including Asian, Indian and, of course, German-style dishes.

Shoppers can switch from national brands to high-quality ALDI exclusive brands, including the award-winning wines, and save up to 50 percent.  There’s no better time to “Switch & Save” with ALDI than the holidays. Hosts can get all of their entertaining essentials for less, including everything from appetizers to main courses, side dishes and desserts.

Customers can fulfill the majority of their holiday grocery shopping needs at ALDI, where they’ll find more than 1,400 of the most frequently purchased grocery items sold under ALDI exclusive brands, including beer and 24 wine varieties. During the holiday season, ALDI stores carry an additional line-up of more than 100 seasonal items.

ALDI stands behind the quality of its private label products with a Double Guarantee.  If for any reason a customer is not 100 percent satisfied with a product, ALDI will gladly replace the product AND refund the customer’s money.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.