For more than 19 years, PLMA’s annual roundtable conference has helped member manufacturers and retailers in Europe to identify opportunities in private label, learn about the latest trends and understand competitive challenges. Each year PLMA chooses one of the major European cities to host the annual roundtable conference. This year’s venue will be Barcelona.
Registration is now open for PLMA’s Annual Roundtable Conference, to be held February, 22-23 2012 in Barcelona. The conference theme is “The Art and Science of Creating New Products.”
On Thursday, February 23, presentations and a special workshop will examine new products from many different perspectives. The retailer’s perspective will be presented by Kees Postma, a former Ahold and Bijeen executive, who will talk about the product development process. The consumer’s point of view will be given by an executive from TNS Sofres while Lynn Dornblaser of Mintel will examine the history of new product development and why so many new products fail. Another presentation will focus on the influence of social media on new products.
On the first day, the program is devoted to analyzing Private Brand and retailing in Spain. Private Brand’s market share has climbed over 40% in the country as retailers expand their assortment to provide shoppers with more value in a troubled economy. An executive from SymphonyIRI will also present a discussion of market share trends. Attendees are also invited to participate in a store tour of leading retailers on Wednesday afternoon.
For more information contact PLMA at: conferences@plma.nl .
