Target Launches Sonia Kashuk Private Brand Luxe Collection

Christopher Durham Nov 22, 2011 1

Minneapolis based mass superstar Target has turned the art of creating a licensed exclusive Private Brand out of a respected but little known industry expert into a science. With partnerships ranging from the much loved Michael Graves to Sonia Kashuk they have established relationships that introduced virtually unknown niche celebrities to middle America. This month Target launches and extension of the Sonia Kashuk Private Brand with a distinctly luxury twist.

“This collection came from a very personal place; it is all about my own self-expression. I am incredibly inspired by beautiful things; I love art, culture, fashion, and admittedly, I have an affinity for shoes and bags. I drew upon all elements of texture, structure, and design to develop a stylish one-of-a-kind collection of functionally gorgeous travel and beauty accessories available exclusively at,” says Sonia Kashuk. “The result is a breathtaking assortment of incredibly giftable items at affordable prices. It’s that luxurious item to treat yourself or the perfect gift for that person who has everything.”

The Sonia Kashuk Luxe Collection will be available exclusively at beginning in early November 2011.

Quilted Collection

Haute Couture 10-Piece Brush Roll
I took my signature brushes to a new level with this 10-Piece Brush Set. Perfectly packed in a brilliant brush roll made of black quilted faux leather with chic silver stud detailing, matching black tassel ties and nylon lining, this set is the perfect juxtaposition of classic, edgy, trendy and timeless. Includes a Domed Powder Brush, Flat Top Multipurpose Powder/Blush Brush, Pointed Foundation Brush, Duo Fibre Fan Brush, Domed Eye Shadow Brush, Domed Eye Shadow Brush, Angled Eye Shadow Brush, Smudge Brush, Pointed Eye Liner Brush and Lash Comb/Brow Brush.

Tres Chic 6-Piece Purse Brush Set
This purse-sized set of mini brushes with full-sized heads means on-the-go touchup tools never have to sacrifice quality for size again. Housed in an ultra-glam, nylon-lined, black quilted case with silver detailing to keep your brushes pristine and organized. Includes a Domed Powder Brush, Large Eye Shadow Brush, Small Multipurpose Powder Brush, Domed Eye Shadow Brush, Small Eye Shadow Brush andSmudge Brush.

Mademoiselle Clutch with Chain
It’s a beauty bag in both aesthetic and functionality. The nylon lining makes it ideal for storing brushes and tools, and the magnificent faux leather, studding, and chunky metal chain make this glam-rock inspired clutch the ultimate must-have accessory. No one will ever know this isn’t an expensive designer evening bag, or that your favorite beauty staples are perfectly nestled inside.

Femme Fatale Travel Mirror
Magnify your beauty with this 10x magnification mirror for maximum exposure and precise application. With an extra strength suction cup for placement on any surface and an alluring faux leather and studded travel case, this beauty necessity is sure to become that special piece you just can’t live without.

Ingenue Compact Mirror
Feel free to touch-up without faux pas with this dual-sided makeup mirror tucked inside a stylish studded compact you’ll love to flaunt. One side is 5x magnification  for precise makeup application anytime, anywhere.

Nylon Collection with Oversized Silver Studs

Agent Provocateur Train Case
Form meets function with this black nylon case fashioned with oversized silver studs and black tassel zipper pulls.  The highly designed train case features an inner zipper pocket and a removable foam modular tray that is customizable for your specific makeup collection, allowing you to section off spaces for bottles, tubes, compacts, brushes and all your beauty needs. Perfect to keep on your bathroom counter or to organize a drawer, the tray zips quickly and easily into its case for travel, and wipes clean for stress-free storage.

Ooh La La Valet
This stylish black-studded case is the ultimate travel accessory to keep your beauty essentials organized and accessible.  Featuring two removable pouches that velcro in and out, a zippered pocket, sections to store makeup brushes, a fold down shelf and a swivel hanger, this organizer will help you create a mini vanity and makeup station anywhere.  Perfect for traveling, or for a small bathroom without much counter space, simply hang it on a hook or over a door for an instant shelf.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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One Comment »

  1. Christian Rogne Nov 27, 2011 at 2:24 pm - Reply

    Nice meeting you. Appreciate learning more about private brands from an experienced brand manager!

    Chris Rogne
    SIA Interactive

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