A beautiful redesign for the New Zealand Private Brand Pams, owned by Foodstuffs. Foodstuffs is a group of three New Zealand grocery and liquor retailers’ cooperatives based in Auckland, Wellington and Christchurch which collectively control an estimated 57% of the New Zealand grocery market. The group owns retail franchises like 4 Square, New World and Pak’n’Save.
The Pams distinctive new baking tubs speak directly to those who love to bake. This well thought through solution does away with various sizes of small cardboard boxes, replacing them with a standardized, resealable and stackable container. By unifying the range, Pams has greater impact on shelf and is easy to find in the busy category.
What is really nice and rings true to the Pams brand personality of ‘surprise and delight’, is that instead of treating these products as ‘baking basics,’ Brother Design has created four collectable designs, with photography that celebrates the joy of baking, capturing the moment with honesty and elegant simplicity. They also fit well with the homely, nostalgic charm of the entire range of Pams Baking products.
Pams is Foodstuff‘s Private Brand, but has now grown to be a preferred brand of choice with its own following. This loyalty is a reflection of the enjoyment shoppers feel when buying items that are good value, high quality, and have appealing design ideas and presentation.”
Brother Design created the design refresh of Pams’ extensive range of supermarket products. The solution for the Canned Milk and Cream products reinvigorated the packs with a contemporary design – aimed at encouraging and exciting a new generation of buyers. These modest pantry ingredients were no longer going to hide at the back of the cupboard!
They chose celebrate these traditional cooking staples with bold summer colors and expressive typography. Bright, breezy, foodie tones give a hint to the wonderful flavors of curries, savory dips and baking, possible from such humble beginnings. And although the design keeps to a simple format, it‘s brimming with personality, including fun tips for use on the front of the pack.