As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the awards ceremony last Monday evening in conjunction with the annual Private Label Manufacturers’ Association trade show. To see all of the nominees read this months issue of the magazine.
Private Brand development and design has certainly come a long way over the last few years and some of the designs in this competition are remarkable, however, I can’t help but wonder if they would all fare well in a design competition that includes the national brands. To truly differentiate Private Brand executives must not only talk about differentiation but make the hard decisions that create differentiation. They must stop following and start leading, it is much easier and more comfortable to copy the national brand or the private label across the street. Great design is not only the responsibility of the agency or designer but the client…Private Brand Retailers – Be Brave! Be Daring! Be Different!
Category: On-Shelf Premium
The Fresh Market
TFM Chocolate Bars
Category: Beverages Premium
Category: Frozen Value
Category: Frozen NBE
Category: Refrigerated NBE
Category: Refrigerated Premium
Category: Health & Personal Care
Pharmaca Integrative Pharmacy
Product: Pharmaca Hand Soaps
Category: Pet Food/Care/Supplies
Product: Smart Eco Tissue (Facial)