As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the awards ceremony last Monday evening in conjunction with the annual Private Label Manufacturers’ Association trade show. To see all of the nominees read this months issue of the magazine.
Private Brand development and design has certainly come a long way over the last few years and some of the designs in this competition are remarkable, however, I can’t help but wonder if they would all fare well in a design competition that includes the national brands. To truly differentiate Private Brand executives must not only talk about differentiation but make the hard decisions that create differentiation. They must stop following and start leading, it is much easier and more comfortable to copy the national brand or the private label across the street. Great design is not only the responsibility of the agency or designer but the client…Private Brand Retailers – Be Brave! Be Daring! Be Different!
Category: On-Shelf
Winner:
Michael Osborne Design
Sam’s Club
Daily Chef Premium Quality Elbow Macaroni
Category: On-Shelf Premium
Winner:
The Fresh Market
TFM Chocolate Bars
Category: Beverages
Winner:
World Brews
Retailer: Fresh & Easy
Hopper Whitman Belgian White
Category: Beverages Premium
Winners:
Roundy’s Supermarkets / equator
Mariano’s Fresh Market and Metro Market
Product: Vero
Category: Frozen Value
Winner:
Watt International
Retailer: Longo Brothers Supermarkets Inc.
Product: Longo’s Value Tier
Category: Frozen NBE
Winner:
Daymon Design
Retailer: Spartan
Product: Spartan Premium Ice Cream
Category: Refrigerated NBE
Winner:
Michael Osborne Design
Retailer: Sam’s Club
Product: Artisan Fresh Artichoke Spinach Dip
Category: Refrigerated Premium
Winner:
Pemberton and Whitefoord
Retailer: Tesco
Product: Tesco Finest Italian Ready Meals
Category: Health & Personal Care
Winner:
Pharmaca Integrative Pharmacy
Product: Pharmaca Hand Soaps
Category: Pet Food/Care/Supplies
Winner:
CBX
Retailer: Walgreens
Product: Pet Shoppe
Category: Eco-Friendly
Winner:
Lotte Mart
Product: Smart Eco Tissue (Facial)
Category: Household Goods
Winner
Daymon Worldwide (Massmart)
Retailer: Game, Makro and Builders Warehouse
Product: Garden Master Lawn Dressing
Category: Beauty & Cosmetics
Winner:
Watt International
Retailer: Zellers
Product: Sentiments
Category: Baby Care
Winner
Michael Osborne Design
Retailer: Sam’s Club
Product: Simply Right Baby Formula
Best of Show:
Winner
Michael Osborne Design
Sam’s Club
Daily Chef Premium Quality Elbow Macaroni
Christopher Durham
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