Private Brand in Poland in 2011-2013

Research and Markets has announced the addition of the “Private Label in Poland in 2011 – Market analysis and development forecasts for 2011-2013” report to their offering.

“Private Label in Poland in 2011 – Market analysis and development forecasts for 2011-2013”

Private Label in Poland in 2011 is the latest report providing a comprehensive study of the private label grocery retail market in Poland. The report examines current market trends and key factors that impact development and provides forecasts.

As the private label market in Poland is developing rapidly, the range of private label products on offer in various product categories is continually growing and more new players are coming into the market. As a result, the demand for private label products by Polish consumers is rising.

The report analyses individual product categories for private label products, estimates their market share and value, and examines their distribution channels: hypermarket chains, supermarket chains, discount chains and wholesale distributors. Profiles of the largest grocery retailers in Poland are included alongside valuable analysis and data such as sales value, store count, development plans and private label product strategies.

Using PMR primary data, developed and collated by market analysts through 20 grocery chains in Poland, the report includes a supplementary excel database of almost 10,000 private label products, incorporating detailed information and data on product category, retail prices (in Polish zloty and Euro), weight/package size, private label category, distribution, retail chain or manufacturer and contact details.

Key Highlights:

  • Market analysis, current trends and development factors
  • Development forecasts and primary market data
  • Product category analysis and segmentation
  • Comparative analysis of private label retailers and manufacturers
  • Distribution channels segmentation and analysis
  • Detailed profiles of the largest grocery retailers in Poland and their key operational data
  • Product database of 10,000 private label products of grocery retail chains

Key Topics Covered:

  • Methodology
  • Executive summary
  • Overall economic situation of Poland
  • Value of the market
  • Overview of private label offer
  • Market overview – trends
  • Production of private labels
  • Profiles of selected retailers
  • List of graphs
  • List of tables
  • About PMR
  • Contact PMR


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.