New Label Technology Meets Canadian Recycling Protocol

In June 2011, the grocer coalition in Canada announced it is requiring suppliers to shift to PET clamshell thermoformed packaging in an effort to streamline recycling. The requirement, which the new test protocol for labels and adhesives meet, becomes mandatory Jan. 1, 2012 and will have far reaching effects on both national and Private Brands.

As a result of this mandate Pasadena, California based Avery Dennison Label and Packaging Materials is introducing three additional Fasson label constructions, which meet the protocol requirements of the Association of Post-consumer Plastic Recyclers (APR) for the recycling of PET thermoformed containers. The constructions are:

  • 54# Semi-Gloss paper with AT-1 adhesive
  • 2.0 Mil Clear BOPP film with S2001 adhesive
  • 2.6 Mil White BOPP film with S490 adhesive

The three additions, along with the previously approved Fasson Direct-Thermal 200HD paper with S490 adhesive, provide Canadian Private Brands, retailers and converters a family of prime paper, filmic and variable information labeling solutions to select from when adhering to protocol requirements.

The APR protocol was designed to improve recycling efficiencies and the quality of post-consumer plastics. The new protocol evaluates thermoform labels and adhesives to help advance greater recyclability by identifying pressure-sensitive laminates that satisfy the need to adhere and be removed prior to recycling.

Avery Dennison understands the dynamics of the consumer products market and the increasing necessity to deliver innovative labeling and packaging solutions that reduce environmental impact,” said Kevin Clunie, product manager, Avery Dennison. “We develop ongoing solutions to meet the unique requirements of building a more sustainable value chain.”

Among the new Avery constructions meeting the protocol, the 54# Semi-Gloss paper with AT-1 adhesive is the most dynamic. The combination of a semi-gloss paper with an all temperature adhesive provides Private Brands the opportunity to design labels with rich, deep graphics for products stored at temperatures ranging from about -65° F to +250° F. In addition to its all-temperature performance characteristics, AT-1 was also selected for the label construction based on its impact on the recycling process. Unlike some washable adhesives, AT-1’s properties minimize the chance of contaminating a recycler’s caustic solution and are aqueous friendly.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.