The Idea Supermarket – PLMA & Beautiful Design

Food Emporium

The PLMA’s 2011 Private Label Trade Show ended yesterday in Chicago, after a packed flight back to Charlotte I have had the opportunity to review pages of notes and hundreds of pictures and am ready to begin a series of posts stemming from my observations at the show. The first comes from what has consistently been my favorite part of the show the Idea Supermarket, an area that showcases Private Brand packaging and design from retailers all around the world.

Here is a small collection of my favorites they run the gamut from simple to elaborate, from expected to disruptive and from old world to contemporary – which is your favorite?

Coop - Sweden
Monoprix - France
Waitrose - England
Whole Foods

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.