Perrigo Receives FDA Clearance For New Private Brand Infant Formula

Private Brand healthcare products manufacturer Perrigo announced it received Food and Drug Administration (FDA) clearance to market and distribute infant formula that contains 100 percent partially hydrolyzed whey protein. The Private Brand Comfort Care Infant Formula is designed for babies with fussiness or gas and will be sold as a nutritionally comparable version of Gerber GOOD START Gentle Infant Formula at leading retailers in 2012. Sales of the national brand are estimated to be $55 million for the latest 52-weeks, as measured by Information Resources, Inc.

Perrigo’s Chairman and CEO Joseph C. Papa stated, “Perrigo is pleased to receive clearance from the FDA to market a national brand equivalent of one of the best-selling infant formula brands in the United States. Our presence in the infant formula market is growing as we continue to offer high quality nutritional products like Comfort Care Infant Formula to parents that support healthy growth and development while meeting the same nutritional and safety standards as the national brand. Perrigo continues to deliver on its mission to provide quality, affordable healthcare to consumers.”

The new Private Brand Comfort Care Infant Formula contains prebiotics to support a baby’s natural immune system, DHA & ARA to support brain and eye development, and is easy to digest. More information on the new specialty baby formula is available on http://www.storebrandformula.com.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.