2011 PLMA Trade Show Opens With Record Crowds

The floor of the 2011 edition of the The Private Label Manufacturers Association annual Trade Show opened this morning to what appeared to be record numbers. With attendees standing in long lines to register to see the more than 2,000 exhibit booths with food, snacks, health & beauty, and household products. Fort he first time this years show also features the PLMA’s Viva Latino Pavilion complete with Private Brand products targeted to the fast-growing Hispanic population. And of course my favorite part of the show, PLMA’s Idea Supermarket and New Product Expo, the area highlights products and package design from retailers around the world and the latest innovations from this year’s exhibitors.
If you can’t make it to Chicago for the show PLMA will be broadcast a series live reports via www.plmalive.com direct from the PLMA Trade Show in Chicago November 13-15 at Chicago’s Rosemont Exhibition Center.
PLMA Live! Schedule
Monday November 14th:
Monday Morning Briefing 9AM — 12 Noon
Monday Afternoon Briefing 2PM — 4PM
Tuesday November 15th:
Tuesday Morning Briefing 9AM — 12 Noon
Tuesday Afternoon Briefing 12 Noon — 2 PM
Watch the PLMA Live! Broadcast direct from the conference floor. HERE.
Look for a number of posts from the show over the next week as I sort through the pages of notes and hundreds of photos.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.