Kodak to Demonstrate Packaging Solutions At 2011 PLMA

When the show floor opens tomorrow for the 2011 edition of the PLMA Trade Show in Chicago tomorrow photography and imaging icon Kodak will highlight its packaging solutions. Kodak will show its full portfolio of packaging solutions at booth 8929, including demonstrations of Kodak  Design2Launch Brand Manager, as well as the Kodak Traceless Ad System for Antidiversion, which is designed to address brand security issues.

According to a recent PLMA study, store brands have increased in presence by 2 percent in supermarkets and 5 percent in drugstores, while annual sales of private label products have increased by 40 percent in supermarkets and 96 percent in drug chains. “We have seen store and private label brands increase over the years and sales continue to grow at a rapid pace,” said Dr. John Anderson, Packaging Segment Director of Marketing, Americas, Kodak. “Kodak offers a comprehensive portfolio of solutions in the packaging market, and is working with private label brands, retailers and their providers to enhance brand value and drive shelf impact to help increase consumer lift.”

During the event, Kodak will show a new addition to the already successful Kodak Traceless System—the Traceless Ad System for Antidiversion, a security solution for manufacturers that uses an invisible ink and a proprietary detection system to defend against gray market activities. The Kodak Traceless Ad System helps brand owners track products and prevent the creation of illegitimate distribution channels and unauthorized resellers.

Another new development being shown at PLMA 2011 is Kodak Design2Launch Brand Manager, a centralized digital workflow and brand-asset management solution. This technology enables enterprise packaging and marketing teams to securely approve, organize and distribute packaging and marketing artwork, layouts and other digital assets to departments, regions and suppliers. The web-based solution provides end users with process management tools that can boost operational efficiency, increase speed-to-market, and improve brand consistency over multi-channel marketing and packaging assets.

Kodak Recipe Color Profiler is a new software solution that allows package printers and brand owners to more accurately predict colors on press while at the same time reducing costs and improving efficiency. With the new Recipe Color Profiler, flexographic printers can develop complex spot color recipes in less time and with fewer donor sheets for the Kodak Approval NX Digital Color Imaging System.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.