South African Grocer Pick n Pay’s Debuts Finest

With the launch of South African grocer Pick n Pay’s top tier Private Brand, Finest, South African design agency Berge Farrell Design has created stylish packaging that delivers on the promise of a brand of authentic, quality ingredients sourced from only the best suppliers worldwide.

Well thought, strategic designs utilize the now expected premium Private Brand black based package design, with stylized typography, interesting photography, bold colors, UV spot varnishes and metallic highlights that seamlessly combine to deliver inspirational packs with maximum standout in this top tier.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.