PB CAREERS: Graphic Artist for Private Brand – Family Dollar

General Summary:
The Private Brands Graphic Artist is responsible for the development and creation of art including brand design Style Guides and maintaining Family Dollar’s brand standards in all package art execution. The Graphic Artist will be expected to create and deliver graphic design concepts and layouts aligned to new and current private brand identities to technical package specifications.

The Graphic Artist must:
Have the technical design and computer skills to create art that is creative, delivers brand objectives and meets packaging technical requirements for print production.

Maintain a standard of excellence in editing, proofreading and layout refinement of private brand product labels and packages.

Have strong written and verbal communications skills, with the ability to self initiate and organize workflow with competing demands and pressing deadlines. This is a print-focused role where background in copyediting and print production is helpful.

Have experience in Consumer Products packaging design across all package types.

Principal Duties & Responsibilities:

  1. Illustrate original design concepts for brand-marks, treatments & applications.
  2. Ideate designs inclusive of clear communication strategy, including hierarchy of information, design aesthetics, font face decisions, and how all parts collectively support each individual brand.
  3. Deliver design solutions to label and label communications needs.
  4. Proofread, review and edit all Family Dollar Private Brand product packaging materials for accurate use of visual standards & consistency, format, appearance, grammar and accurate label content including all disclaimers, warnings, footnotes, and legal copy.
  5. Mark copy to indicate and correct any grammatical, typographical, visual or compositional errors in original copy using standard printers’ marks.
  6. Correct copy omissions, errors, or inconsistencies
  7. Recommend changes in layout, organization of information, and visual graphics to improve package effectiveness
  8. Compare private brand package label art to source materials to ensure consistency with intended artistic direction
  9. Review all corrected copies and proofs to confirm that all corrections have been accurately made
  10. Responsible for intake of artwork and initial proofing prior to Sr. Branding Manager’s review
  11. Create display boards to facilitate art concept selection and refinement
  12. Develop familiarity with Family Dollar’s correct logos, brand names, registrations, and ensure appropriate uses
  13. Establish and maintain paper and computer-based document filing systems designed to ensure efficient storage, retrieval, or revision of existing documents, including managing versioned records of work performed per item
  14. Create full-scale product mockups for merchants to feature in assortment presentations to senior management.

Minimum Requirements:

Education: A college degree, preferably a Bachelors Degree from a four-year college or university, in graphic/visual preferred. English, Journalism and Communications degrees also desirable or equivalent experience / training.

Experience: 5+ years of copy proofing and graphics experience, preferably in package design.
Primary Location: NC-Charlotte
Job Level: Individual Contributor
Education Level: Bachelor’s Degree (±16 years)


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.