Giant Eagle Launches Classic New Chips

Pittsburgh, Pennsylvania based grocer Giant Eagle has introduced a reformulated all potato chip complete with an updated package design. According to their site, “While we have always loved our potato chips, we decided to challenge ourselves to elevate the look, taste and quality of this all-time-favorite snack to new heights! We went through many versions, until we found the recipe that worked best and this fall, we are proud to bring you our best tasting chips yet!”

The new chips are made with all natural ingredients, contain no MSG, no preservatives, and no artificial flavors or colors. They use real ingredients — spices, sour cream, cheddar cheese, onions, vinegar — to create exciting flavors, and lighter oil for crispy cooking with less fat.


Previous articlePLMA to Answer the Question, “How Do Consumers Make Decisions?”
Next articlePB CAREERS: Graphic Artist for Private Brand – Family Dollar
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.