Scarborough, Maine based Delhaize owned grocer Hannaford has launched its annual “Buy & Save” Private Brand campaign. I have reported on this promotion several times at both Hannaford and their sister banner Food Lion.
Customers will receive a $1 coupon for every Hannaford and “My Essentials” brand product they buy in the same transaction. The promotion runs October 23rd through November 12th. The coupon can be used on the next shopping trip. The maximum reward is $10 per transaction.
My Essentials was launched by Delhaize earlier ths year and is rapidly shaping up to be the multi-banner National Brand Equivalent solution that dramatically consolidates the Delhaize portfolio including much of the Smart Options, Hananford, Food Lion and Harveys Private Brand packaged goods. It remains to be seen how far the consolidation efforts will go.
Christopher Durham
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My new Bottom Dollar in McKees Rocks PA sells both Hannaford and My Essentials brand products.
The savings are unbelievable. I wouldn’t have realized the savings potential and the high quality of these two private label product lines had it not been for the pink flying piggy bank mascot directing me to their special savings in each and every aisle of their beautiful new, compact stores.