Barnes & Noble Introduces New Private Brand NOOK Tablet

New York City based bookstore Barnes & Noble this week expanded its portfolio of bestselling  Private Brand NOOK devices with the introduction of NOOK Tablet, the company’s fastest and lightest tablet with the HD capabilities. NOOK Tablet offers access to popular movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, fast Web browsing and e-mail. NOOK Tablet features Barnes & Noble’s color reading experience, with access to the world’s largest digital bookstore via Wi-Fi. Now available for pre-order at NOOK by BARNES & NOBLE, World’s largest bookstore – Barnes*&*Noble and at Barnes & Noble stores for just $249, NOOK Tablet will be in stores and in homes on or about November 17. Find NOOK Tablet in the newly announced NOOK Digital Shops™, which feature the full portfolio of NOOK digital devices and FREE NOOK Reading Apps™ at neighborhood Barnes & Noble stores.

Barnes & Noble also announced enhancements and incredibly new low prices for NOOK Color, the first-ever Reader’s Tablet, and NOOK Simple Touch, the first touch E Ink device. The critically acclaimed NOOK Color will be even better next month, with more than 100 feature enhancements, access to top video and music services, popular apps, comics and more – and an even better value at today’s new incredibly low price of $199. The new and improved NOOK Simple Touch features the world’s fastest page turns and longest battery life, and an amazing new price of $99 – with no annoying ads.

Barnes & Noble like its rival Amazon is implementing a bold and aggressive strategy that abandond the often apologetic copycat Private Brand mentality. They are truly behaving as a National Brand which just happens to be owned by a retailer.

“In NOOK Tablet, we’ve created the best wireless media tablet in the portable 7-inch class. NOOK Tablet’s VividView display has been designed to be the world’s finest screen for readability and viewing content. We’ve utilized that breakthrough display technology to bring consumers the largest digital catalog of color and interactive books, magazines, children’s books and high-quality apps through our NOOK Store. Additionally, we’ve seamlessly integrated today’s top entertainment services like Netflix, Hulu Plus and Pandora in a product that’s powerful, easy-to-use, under a pound, and a tremendous value at only $249,” said William Lynch, Chief Executive Officer of Barnes & Noble. “We’re also excited to announce that we’ve lowered the price of our award-winning and recently improved NOOK Simple Touch to just $99, ad-free. Lastly, our incredibly popular NOOK Color has a new low price of only $199, giving customers the ability to enjoy its unparalleled reading experience, apps, Web and e-mail. These three products, at these super-low prices, represent the highest-quality portfolio of reading and entertainment products on the market at the best value. We welcome customers to learn more about our bestselling NOOK product line from our friendly and well-trained NOOKsellers at our new NOOK Digital Shops at their neighborhood Barnes & Noble.”

NOOK Tablet: NOOK Tablet was designed for customers who want to read and be entertained with a variety of apps and media. Barnes & Noble designed the device for power, speed and responsiveness using the latest and most advanced technology. With a highly tuned 1GHz dual-core processor and 1GB of RAM, there’s plenty of memory to stream HD videos smoothly, browse the Web, and switch between books, magazines, videos and apps effortlessly. Barnes & Noble developed revolutionary battery life with NOOK Tablet, enabling 11.5 hours of reading time or nine hours of video viewing – the equivalent of five full-length movies. Everything looks stunning on NOOK Tablet, which features the world’s most advanced VividView display for viewing content, with 16 million colors and a resolution purity that’s simply gorgeous. Barnes & Noble invested in full IPS lamination to reduce reflection and glare and offer extra-wide viewing angles – perfect for sharing.

Best in Entertainment
NOOK Tablet gives customers the best names in entertainment so they can choose the TV shows and movies they love from leading services like Netflix and Hulu Plus, both pre-loaded on NOOK Tablet and offering free trials. Customers can instantly stream brilliant HD-quality videos. Also coming soon to NOOK Tablet: Flixster with UltraViolet™, for newly released movies and TV shows from Warner Bros. and other leading studios. NOOK Tablet owners can listen to millions of songs using the hottest music services, including Pandora, pre-loaded on NOOK Tablet, as well as Rhapsody, Grooveshark and MOG, all available with a free 14-day trial. NOOK Tablet owners can also listen to their own songs wherever they go with the built-in music player.

Your Reading and Entertainment Content – Anywhere
A powerful HD entertainment machine designed for maximum portability, NOOK Tablet is well under a pound (14.1 oz.), making it one-third lighter than the leading tablet and 10 percent lighter than the award-winning NOOK Color. Sleek and thin with a soft touch back design, NOOK Tablet can be held comfortably for extended periods with just one hand and slips easily into a pocket or purse for reading and entertainment on-the-go. And with 16GB of storage – double the space of some other tablets – plus expandable memory, customers have ample space for their reading and entertainment content, regardless of Wi-Fi availability.

Customers can also access their personal NOOK Library through the NOOK Cloud service, which also powers the seamless integration and synchronization between devices, as well as NOOK’s best-in-class shopping experience and social features.

Thousands of Apps, Web & E-mail
Barnes & Noble offers NOOK Tablet customers a wide array of top-rated NOOK Apps to play, learn, organize and explore with must-haves like Angry Birds Rio and Seasons, SCRABBLE, Epicurious, My Cast Weather, Taptu, Style.com, Spanish for Dummies, Bejeweled 2, Ms. Pac Man and more. There are hundreds of popular apps for kids, including Dr. Seuss’ Cat in the Hat, Drawing Pad and Pop Up Peter Rabbit. All NOOK Apps are the best, highest-quality versions available, optimized for NOOK Tablet’s beautiful and ultra-responsive 7-inch color touchscreen. By the holidays, Barnes & Noble will offer thousands of high-quality NOOK Apps from leading third-party developers and content providers that can be enjoyed on NOOK Tablet, as well as NOOK Color.

Barnes & Noble’s Award-Winning Reading Experience
NOOK Tablet customers can shop the world’s largest bookstore, featuring more than 2.5 million books, enhanced books, interactive magazines, newspapers, comic books and children’s books. Content downloads lightning-fast, usually in less than 10 seconds over Wi-Fi.

NOOK Newsstand: Choose from more than 250 newspapers and full-color, interactive magazines, delivered like magic to NOOK Tablet’s Active Shelf on the Home screen as soon as they become available. Barnes & Noble offers the largest digital collection of top 100 magazines, including PEOPLE, Food Network Magazine, Us Weekly, SPORTS ILLUSTRATED, TIME, National Geographic and many others. Colorful interactive magazines offer Barnes & Noble’s ArticleView, new animated page turns and smooth pinch, zoom and panning. Many special edition NOOK Magazines feature videos, quizzes, image galleries and more.

New NOOK Comics: Barnes & Noble is offering a vast new collection of full-color comics, graphic novels and kids’ comics in high resolution that virtually make the action jump off the page. NOOK Comics will feature the world’s greatest superheroes with the largest digital collection of Marvel’s graphic novels available through a third party, as well as titles from other leading publishers, including Archie, IDW and Dynamite.

NOOK Kids: This holiday’s largest collection of more than 1,000 interactive children’s picture books and more than 12,000 chapter books just got even better. Bestselling books feature animation and engaging activities. With the new Read and Record™ feature, parents and grandparents can use NOOK Tablet’s built-in microphone to record and save their reading of any NOOK Kids picture books so children can listen to their favorite storytellers anytime.

More to read: Barnes & Noble continues to expand its NOOK Bookstore with the vast majority of books available for $9.99 or less. New PagePerfect NOOK Books feature cookbooks, craft and art books rendered with rich precision to retain all the beauty of their stunning print versions.

NOOK Tablet can be pre-ordered for $249 today and is expected to be in stores and in homes late next week, in plenty of time for the holidays. Experience NOOK Tablet, NOOK Color and NOOK Simple Touch at NOOK by BARNES & NOBLE, World’s largest bookstore – Barnes & Noble or at the NOOK Digital Shops and displays in one of Barnes & Noble’s more than 700 bookstores and other leading retailers. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 40,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.