Harris Teeter Debuts Carolina Panthers running back Jonathan Stewart Specialty Sub

Tomorrow, Tuesday, November 8, Carolina Panthers running back Jonathan Stewart will team up with Matthews, NC based grocer Harris Teeter to debut Stewart’s personally designed Private Brand Signature Sub Sandwich.

Stewart’s sandwich, “The Stew-wan-wich,” is a must-try for Panther fans. For only $3.99, customers can try Stewart’s Signature Sub Sandwich, filled with roasted turkey, Virginia ham, bacon and white American cheese, topped with lettuce, jalapenos, tomatoes, banana peppers and honey mustard on a wheat sub roll. Shoppers can also make the Signature Sub Sandwich a lunch pack for only $4.99. The lunch pack includes “The Stew-wan-wich” half sub; a choice of Harris Teeter Private Brand Sweet Tea, Unsweet Tea or Lemonade; and a choice of one Chocolate Chunk, Macadamia Nut, Oatmeal Raisin or Cranberry Nut Cookie.

“The Stew-wan-wich” will be available in the Harris Teeter deli in all Charlotte-area Harris Teeter stores. Tuesday only, however, Stewart will make an appearance at the Morrocroft Village Harris Teeter to personally introduce shoppers and fans to his Signature Sub Sandwich. He will also be signing autographs.

Harris Teeter’s Fresh Foods Market offers made-to-order sandwiches daily and is proud to introduce “The Stew-wan-wich,” Harris Teeter’s second Signature Sub Sandwich of the season. Panthers fans should also be on the lookout for additional Signature Sub Sandwiches from their favorite Panthers players. As always, Panthers merchandise will be available for customers to purchase at the store.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.