Minnesota-based retailer Target continues to leverage its Private and exclusive Brands to create differentiation and ultimately to drive traffic, this time with Gwen Stefani who has got to be one of the hippest moms in Hollywood. Just ask her two kids, Kingston, 5 and Zuma, 2. In addition to being a singer-songwriter and fashion designer, now she is launching a children’s Private Brand collection for Target with both apparel and accessories.
“Harajuku Mini” will range in price from $3.99 to $29.99 — a far cry from her upscale L.A.M.B. line, where a typical shoe runs over $300. “Harajuku Mini is a dream come true,” Stefani told WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”