Preview the 2011 PLMA Private Label Trade Show

The PLMA 2011 Private Label Trade Show will be held November 13-15 at the Rosemont Convention Center in Chicago, Illinois. This years show includes more than 2,000 exhibit booths, featuring food, snacks and beverages, household and kitchen products, GM, and health and beauty. Exhibitors range from large, well-known store brand makers to small and medium-size companies. More than 35 countries will be represented on the show floor, including ten national pavilions. For more than 30 years, PLMA’s annual trade show has been the industry event of the year where supermarkets, drug chains, mass merchandisers, wholesalers, importers and exporters, discounters and convenience stores, even military exchanges, have come to find products and suppliers.

So what will this years show look like? For starters, there will be more than 2,000 exhibit booths with food, snacks, health & beauty, and household products. Then, there will be PLMA’s Viva Latino Pavilion, featuring store brands for the fast-growing Latino-Hispanic population. Next comes PLMA’s Idea Supermarket and New Product Expo, highlighting products and packaging from retailers around the world and the latest innovations from this year’s exhibitors. Get the details about the 2011 show from news anchor Jodi Daley and PLMA president Brian Sharoff.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.