Best of the Best in Private Brand Package Design to Be Awarded in Chicago

In recent years, Private Brands have become a major force in retailing. Private Brand packaging has progressed from generic black & white to a sophisticated designs that reflected a well-defined brand strategy. Now, forty-four finalists have been unveiled in trade magazine PLBuyer’s annual Design Excellence Awards, which, for the first time, will recognize the best in Private Brand packaging design from around the world.

PLBuyer felt it was time to acknowledge, celebrate and show the retailing world the gigantic strides private label packaging has made. What better way to do that than to assemble the best of the best in a contest judged by people who have created some of the most widely known private label in the Untied States, Canada and around the world,” says PLBuyer Publisher Brion Palmer, in announcing the finalists.

Finalists represent products from 26 retailers, including such major players as Sam’s Club, Safeway, Walgreen’s, Family Dollar, Dollar General, Britain’s Tesco, Canada’s Sobey’s and Longo’s and Meijers, to name only a few.

Winners of the competition will be announced November 14 at a Awards Ceremony being held in Rosemont, Illinois at the Hyatt Regency, in conjunction with PLMA’s 2011 Private Label Trade Show. Fourteen category winners will be announced and one of those will be selected Best in Show, based on voting by the prestigious jury of design experts assembled by PLBuyer to evaluate the more than 100 entries in the competition.

Patrick Rodmell, president and CEO of Toronto-based Watt International, a noted packaging design firm, co-chaired the judging event along with PLBuyer Editorial Director John N. Frank; both will be presenting as will Palmer at this event sponsored by packaging solutions company Sealer Air Global’s Cryovac brand.

The distinguished panel of includes:

All finalists will be displayed at PLBuyer’s booth (# 600) at the Private Label Manufacturers’ annual trade show in Rosemont, Illinois, November 13-15.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.