In recent years, Private Brands have become a major force in retailing. Private Brand packaging has progressed from generic black & white to a sophisticated designs that reflected a well-defined brand strategy. Now, forty-four finalists have been unveiled in trade magazine PLBuyer’s annual Design Excellence Awards, which, for the first time, will recognize the best in Private Brand packaging design from around the world.
“PLBuyer felt it was time to acknowledge, celebrate and show the retailing world the gigantic strides private label packaging has made. What better way to do that than to assemble the best of the best in a contest judged by people who have created some of the most widely known private label in the Untied States, Canada and around the world,” says PLBuyer Publisher Brion Palmer, in announcing the finalists.
Finalists represent products from 26 retailers, including such major players as Sam’s Club, Safeway, Walgreen’s, Family Dollar, Dollar General, Britain’s Tesco, Canada’s Sobey’s and Longo’s and Meijers, to name only a few.
Winners of the competition will be announced November 14 at a Awards Ceremony being held in Rosemont, Illinois at the Hyatt Regency, in conjunction with PLMA’s 2011 Private Label Trade Show. Fourteen category winners will be announced and one of those will be selected Best in Show, based on voting by the prestigious jury of design experts assembled by PLBuyer to evaluate the more than 100 entries in the competition.
Patrick Rodmell, president and CEO of Toronto-based Watt International, a noted packaging design firm, co-chaired the judging event along with PLBuyer Editorial Director John N. Frank; both will be presenting as will Palmer at this event sponsored by packaging solutions company Sealer Air Global’s Cryovac brand.
The distinguished panel of includes:
- Jonathan Asher, Senior Vice President, Perception Research Services
- W. James Forward, President, Forward Branding
- Lindsey Hurr, Vice President, Immotion Studios
- Todd Maute, Partner, CBX
- Denis Ring, CEO, Bode International
- Dennis Whalen, Vice President, Michael Osborne Design
All finalists will be displayed at PLBuyer’s booth (# 600) at the Private Label Manufacturers’ annual trade show in Rosemont, Illinois, November 13-15.