Loblaw – 2011 President’s Choice Holiday Insider’s Report

The holidays can be the most wonderful time of year, but can also be one of the busiest. To help save time this season, beginning November 2nd, Canadian retailer Loblaw will offer everything from creative gift ideas, to simple meal and entertaining solutions, all under one roof.

The newest and some of the most delectable Private Brand foods can be found in the pages of the highly anticipated Presidents Choice Holiday Insider’s Report, available at select Loblaw banner stores.

“One of our holiday goals is to give our customers the gift of time – time saved in the kitchen to allow for extra time to create more lasting memories with family.” comments Maria Charvat, vice- president of product development, Loblaw Companies Limited. “We’re introducing more than 80 New! and Must Try! products this holiday season to help make entertaining easy and affordable. We’ve focused on every little detail from the perfect hors d’oeuvres to beautiful no-wrap-required gifts.”

  • NEW! PC Crispy Lollipop Shrimp – two whole shrimp can be found in each of these easy-to-eat, crowd-pleasing appetizers
  • NEW! MUST TRY! PC Blue Cheese – crumbly yet creamy and made with 100% Canadian milk

Holiday dinners without the kitchen duty – Turn your main course into the main event!

  • PC Easy-Carve Rosemary and Garlic Semi-Boneless Leg of Lamb
  • PC Easy-Carve Turkey with Cranberry Stuffing and Gravy – It doesn’t get any easier than these classic entrees that just scream festive feast!
  • PC Dine-In Tonight Lasagna – Slide it into the oven and serve any one of three gourmet varieties

Desserts with decadence – there’s always room for dessert!

  • New MUST TRY! PC The Decadent Molten Chocolate Chip Cookie – featured on the cover of this year’s Holiday Insider’s Report
  • NEW! PC The Decadent Chocolate Truffle Cake – featuring all your favourite food groups – cake, mousse and chocolate!

Cozy up with coffee – Smooth & Full Bodied? Bold & Intense? Light & Lively? Medium & Balanced? What’s your favourite cuppa joe?

  • PC Winter Blend Dark Roast Coffee – An exclusive blend, here for the holidays.
  • PC Candy Cane Flavored Ground Coffee.

Grab and go gifts with no wrap required – we’ve got the perfect hostess or teacher gift all wrapped up!

  • NEW! PC Milk Chocolate Covered Butter Toffee with Roasted Almonds – packed in a pretty retro-design collector tin, it takes toffee to a whole new level.
  • NEW! PC Caramel Almond Chews -a full pound of ooey gooey richness in a fun gift-ready tin.

Visit pc.ca to see the newest recipes featuring President’s Choice brand ingredients as well as step-by-step videos on how to create simple delisious recipes. And while shopping at a local Loblaw banner store pick up your copy of the President’s Choice Holiday Insider’s Report available November 2nd. It is packed with food, recipe ideas and is sure to get you inspired for the season ahead. Visit pc.ca to find a digital version of the Insider’s Report.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.