Health and beauty retail giant Boots plans to launch new premium Private Brand products to compete with the leading national brands
The group’s chief executive of health and beauty Alex Gourlay said he wants to create a fashion cosmetics brand that could rival Mac and Bobby Brown, while a haircare brand that could compete with those from designer hairdressers is on the cards.
Next year, Boots plans a “top secret” launch of a new brand of anti-ageing products. Gourlay also wants to sell health food that is uniquely different from existing low-calorie or fat free options.
The group, which delivers its interim results this week, currently sells its iconic No7 skincare Private Brand through American retailers Target and Ulta and is looking for additional partners in the US. It has also begun selling the range through university-based stores and a transactional website Shopbootsusa.com.
SOURCE: RETAIL WEEK