“It’s a Store Brands World” at PLMA 2011

The PLMA 2011 Private Label Trade Show will be held November 13-15 at Chicago’s Rosemont Exhibition Center. The show includes more than 2,000 exhibit booths featuring food, snacks and beverages, kitchen and household products, health and beauty, and general merchandise.

New this year is the Viva Latino Pavilion to showcase store brand products, manufacturers, and retailers who are targeting this red-hot consumer demographic. Roughly 1 out of every 6 Americans today is Latino or Hispanic, the Census Bureau reported in March. Latino-Hispanic population grew by 43% over the past decade and accounted for more than half of the total U.S. population growth since 2000.

“What’s more, Latino and Hispanic consumers are spreading more widely across the U.S. and not limited to the regions with long-established communities such as California, Texas, Florida and New York,” says PLMA President Brian Sharoff.

PLMA’s Viva Latino pavilion will highlight store brands that reflect Latino and Hispanic traditions, tastes and preferences – including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers as well. In addition, the latest market research and product trends will be addressed in a series of special seminars and workshops.

Highlights Show Preview
PLMA offers pre-registered visitors an online preview of the show approximately 30 days before the show to help registrants plan their visit. The online preview contains category-by category exhibitor breakdown with stand numbers to identify manufacturers and their products for show floor visits. Retailers can use PLMA’s new Matchmaker appointment system to arrange meetings prior to the show.


  • Smart Phone Navigator: New this year, PLMA will offer a show floor navigator for attendee’s smart phones that permits visitors to find products and suppliers electronically. Access codes and instructions are available at check-in.
  • Special Pavilions and Sections: This year’s show includes more than 15 national and regional pavilions and a special Viva Latino Pavilion with exhibitors that specialize in products for the fast-growing Spanish-speaking consumer market.
  • Seminars & Weekend with St. Joe’s: For insight and information about store brands, there is PLMA’s Sunday seminar program with new ideas about marketing and merchandising while Weekend with St. Joe’s, developed by PLMA in conjunction with St. Joseph’s University, offers two days of classes on advertising and promotion, supply chain management, new product development and manufacturer-retailer relations.

Idea Supermarket and New Product Expo
PLMA features more than 60 gondolas of products and packaging from retailers around the world and innovative products from this year’s exhibitors in PLMA’s Idea Supermarket, which is located on the mezzanine level and open during show hours.

PLMA provides live coverage of the show during show hours on www. PLMALive.com. Coverage is also available in hotels serving the show.

For more information visit www.plma.com or contact the PLMA at Tel. (212) 972-3131; E-mail: info@plma.com.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.