Salisbury, North Carolina-based subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion opened 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas.
“This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products and a renewed focus on service,” said Larry Cassels, director of operations for Food Lion’s northeastern region, which includes the Lynchburg and Danville markets.“We are enhancing our customers’ shopping experience through a more inviting interior design, and we have also expanded our fresh departments, including produce, meats and deli/bakery. Additionally, as part of our remodeling efforts, we have new customer service and checkout areas to provide a speedy and efficient checkout process for our customers.”
The first 100 re grand opening customers at each of the 25 renewed stores received free reusable bags filled with Private Brand products which feature the recently upgraded Double Money Back Guarantee.
New signage, graphics, décor and enhanced lighting create the atmosphere of a neighborhood marketplace. The remodeling work also gives stores more space to provide a greater range of products, including more natural and organic foods, and larger beer and wine offerings.
Latest posts by Christopher Durham (see all)
- Fifty2: The My Private Brand Project Tour Comes to Charlotte – Sep 18, 2014
- Tesco Private Brand Partners to Help Kids – Sep 17, 2014
- PB CAREERS: BJ’S – Brand Manager – Sep 17, 2014