Food Lion Remodels 25 Stores Gives Away Private Brand Products

Christopher Durham Oct 26, 2011 0

Salisbury, North Carolina-based subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion opened 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas.

“This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products and a renewed focus on service,” said Larry Cassels, director of operations for Food Lion’s northeastern region, which includes the Lynchburg and Danville markets.“We are enhancing our customers’ shopping experience through a more inviting interior design, and we have also expanded our fresh departments, including produce, meats and deli/bakery. Additionally, as part of our remodeling efforts, we have new customer service and checkout areas to provide a speedy and efficient checkout process for our customers.”

The first 100 re grand opening customers at each of the 25 renewed stores received free reusable bags filled with Private Brand products which feature the recently upgraded Double Money Back Guarantee.

New signage, graphics, décor and enhanced lighting create the atmosphere of a neighborhood marketplace. The remodeling work also gives stores more space to provide a greater range of products, including more natural and organic foods, and larger beer and wine offerings.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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