My Private Brand Goes Facebook

Social Media changes rapidly, sometimes faster than there is time to keep up, so a few months ago when Facebook changed the way it handled groups and basically phased out the My Private Brand group, I watched and waited. Actually truth be told I had a lot going on, posts, conferences, kids and a wife and just let the Facebook interaction sit idle for a while.

Yesterday, I reengaged, created a new fan page and added a Facebook like feature to the site. Please make sure you take a second a click the “Like,” the Facebook page will serve as another avenue for you to interact with each other drive the conversation and ultimately redefine the future of branding.

Look for original content exclusive to the Facebook page and feel free to add your own.

So Please “Like” My Private Brand.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.