The New York City-based Private Label Manufacturers Association (PLMA) announced the Sunday Seminars that will kick off 2011 edition of its annual Private Label Trade Show, set to take place November 13 – 15 in Rosemont, Illinois.
2:00 to 3:00 p.m.
How Consumers Make Decisions
Ned Dunn, former president of Harris Teeter, will moderate
The seminar will take a look at research from the Buxton Co., commissioned by PLMA, that aimed to find out whether consumers rely on lists or impulse when making their purchase decisions.
Three additional sessions are slated for 3:00 to 4:00 p.m.:
- Viva Latino: Taking Advantage of America’s Big New Market
moderated by Stephen Palacios, executive vice president, Cheskin Added Value.
- Packaging for the Next Generation of Store Brands
moderated by Jim George, director of education, Institute of Packaging Professionals.
- New Directions for Drug Chains
moderated by Christian Strong, president, Can-Am Care.
In addition to the Sunday Seminars, the show will featured two breakfast speakers.
Douglas Merrill, chief information officer and vice president of engineering for Google Inc. from 2003 until 2008, will be the featured speaker at the Salute to Excellence Breakfast in the Grand Ballroom of the Hyatt Regency O’Hare on the morning of Monday, November 14. Internet, mobile and social media are penetrating further and further into the spheres of retailing and commerce, PLMA said, putting ever more power in the hands of consumers. Merrill will bring “a uniquely well-informed and visionary perspective to how shoppers and shopping behaviors are changing, and what the coming retail marketplace will look like.”
Harry Balzer, chief industry analyst of The NPD Group, Port Washington, N.Y., will be the featured speaker at a special PLMA Live breakfast to be held on the morning of Tuesday, November 15. The NPD Group has been tracking eating patterns for nearly 30 years, and Balzer is one of the leading experts on new and emerging trends for the food retailing industry in the United States, PLMA said. A webcast of the breakfast program and presentation also will be made available for viewing over PLMA Live.
To learn more about the show, visit www.plma.com.