2011 Sunday Seminars for 2011 PLMA Trade Show

Douglas Merrill

The New York City-based Private Label Manufacturers Association (PLMA) announced the Sunday Seminars that will kick off 2011 edition of its annual Private Label Trade Show, set to take place November 13 – 15 in Rosemont, Illinois.

2:00 to 3:00 p.m.

How Consumers Make Decisions
Ned Dunn, former president of Harris Teeter, will moderate
The seminar will take a look at research from the Buxton Co., commissioned by PLMA, that aimed to find out whether consumers rely on lists or impulse when making their purchase decisions.

Three additional sessions are slated for 3:00 to 4:00 p.m.:

  • Viva Latino: Taking Advantage of America’s Big New Market
    moderated by Stephen Palacios, executive vice president, Cheskin Added Value.
  • Packaging for the Next Generation of Store Brands
    moderated by Jim George, director of education, Institute of Packaging Professionals.
  • New Directions for Drug Chains
    moderated by Christian Strong, president, Can-Am Care.

In addition to the Sunday Seminars, the show will featured two breakfast speakers.

Douglas Merrill, chief information officer and vice president of engineering for Google Inc. from 2003 until 2008, will be the featured speaker at the Salute to Excellence Breakfast in the Grand Ballroom of the Hyatt Regency O’Hare on the morning of Monday, November 14. Internet, mobile and social media are penetrating further and further into the spheres of retailing and commerce, PLMA said, putting ever more power in the hands of consumers. Merrill will bring “a uniquely well-informed and visionary perspective to how shoppers and shopping behaviors are changing, and what the coming retail marketplace will look like.”


Harry Balzer, chief industry analyst of The NPD Group, Port Washington, N.Y., will be the featured speaker at a special PLMA Live breakfast to be held on the morning of Tuesday, November 15. The NPD Group has been tracking eating patterns for nearly 30 years, and Balzer is one of the leading experts on new and emerging trends for the food retailing industry in the United States, PLMA said. A webcast of the breakfast program and presentation also will be made available for viewing over PLMA Live.

To learn more about the show, visit www.plma.com.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.