Sam’s Club Pledges $20,000 of New Simply Right Pet Food, Supplies and Support to Animal Shelters

Bentonville, Arkansas based warehouse retailer Sam’s Club is celebrating Adopt-a-Dog Month in October, with a pledge of $20,000 of Simply Right pet food, supplies and Sam’s Club gift cards to four U.S. animal shelters in need of support following recent natural disasters. The pet food is part of Sam’s Club’s new Private Brand designed by the San Francisco based branding agency Michael Osborne Design, “Simply Right.” The new brand is a line of quality and affordable pet care products, available exclusively to Sam’s Club members.

Following a natural disaster like a hurricane, wildfire or flood, animal shelters play an important role in reuniting or matching owners with their pets. “By donating pet food, supplies and support to local animal shelters in recovery following a natural disaster, Sam’s Club hopes to alleviate the burden of the event on animals, shelter managers and owners whose pets may have been displaced in the disasters,” said Maurice Markey, vice president of proprietary brands for Sam’s Club. “We understand how important pets are in people’s lives, and Sam’s Club is happy to provide quality pet products to four deserving adoption shelters this month.”

Recipients of the donations include the following shelters:

  • Austin Pets Alive! (Austin, TX)
  • Austin Humane Society (Austin, TX)
  • Liberty Humane Society (Jersey City, NJ)
  • SPCA of Luzerne County (Wilkes-Barre, PA)

The introduction of Simply Right Pet Care will provide dog- and cat-owners with exceptional quality for their pet food needs at a value they can count on. The Simply Right Pet Care line, available in-club and through Click N’ Pull at, helps ensure your pet’s health with products including:

  • Simply Right Complete Nutrition Dog Food
  • Simply Right Exceed Dog Food Lamb & Rice Formula
  • Simply Right Exceed Dog Food Chicken & Rice Formula
  • Simply Right Complete Nutrition Cat Food
  • Large Premium Pet Chaise Lounger
  • Simply Right Crunchy Bites & Savory Bones
  • Simply Right High Performance Dog Food
  • Simply Right Del Monte Wet Dog Food
  • Simply Right Simmons Wet Dog Food
  • Massive Pet Bed

Simply Right is replacing Member’s Mark in Pet Care and offers the same premium quality with a fresh new look. For more information on Simply Right Pet Care products, visit

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.