Schnucks Commits Majority of Weekly Flyer to Private Brands

Suburban St. Louis based grocer Schnucks was started in 1939 with the opening of a 1,000-square-foot store in north St. Louis city and now operates more than 100 stores in seven states: Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

The supermarket this week takes raises the bar for Private Brand marketing and promotion by committing close to four full pages of its flyer to its Private Brands. The “Schnucks Private Brand Sale” themed weekly flyer features ValuTime, Schnucks, TopCare, Paws, Full Circle, Chef’s Express and Culinaria.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.