For those of you that were unable to attend the groundbreaking 2011 Private Brand Movement Conference in Chicago Carol Best, Anthem Worldwide Vice President of Brand Strategy is presenting a free 30 minute version of her melodramatically titled presentation from the conference “Why Private Brands Are Un-American – And What You Can Do About It!” The seminar is a discussion on how we must consider America’s history, culture and consumer behavior as American retailers try to reach U.K. private brand share levels – and shift the American strategy accordingly.
How has the vast American landscape shaped the shopper/brand relationship compared to the more intimate spaces of the U.K.?
Why have American retailers built a business around variety while British retailers have touted selection?
And how does all this explain that private brands in Britain have twice the market share as those in the U.S.?
Carol Best, Anthem Worldwide VP of Brand Strategy
BrandSquare Live Session
Thursday, Nov. 3
1:00 p.m. EDT.