Take Part In A Major Private Brand Beverages Industry Survey

To understand their readers’ opinions about Private Brands and new packaging trends, trade website Drinks Business Review (DBR) is launching a major industry survey covering its readers worldwide.

They are attempting to find out how readers perceive Private Brands and new packaging technologies, opportunities and trends, and how growth in these segments is set to change in the next few months.

On completion, all participants will be entered into a prize draw for a brand new Apple iPad2 (16GB, WiFi). All respondents will also get instant access to the key findings of Q3 2011 research on sustainability, a premium CEO report on global business outlook, and a copy of the key findings from the present research.

Please click here to respond to the survey. Entries close on October 25, 2011



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.