PLMA’s Announces 2011 Salute to Excellence Awards

The Private Label Manufacturers Association announced that nearly two-dozen retail chains and wholesalers from across the country were selected as the winners of this year’s Salute to Excellence Awards. The awards give recognition for new Private Brand products that exemplify the high quality, innovation and value to consumers that continue to drive private label sales and market shares to record highs. This year’s winners included:

  • Ahold USA. Inc.
  • Aldi, Inc.
  • Costco Wholesale
  • Delhaize America
  • Price Chopper
  • Publix Super Markets, Inc.
  • Safeway
  • Save-A-Lot, Ltd.
  • Smart & Final Stores Corp.
  • Sobeys ,Inc.
  • Supervalu, Inc.
  • Target
  • The Kroger Co.
  • Topco Associates, LLC
  • Trader Joe’s
  • Wakefern Food Corporation
  • Wal-Mart Stores, Inc.
  • Wegmans Food Markets
  • Weis Markets, Inc.
  • Whole Foods Market
  • Winn Dixie Stores, Inc.
  • 1-800-PetMeds

More than 400 individual product nominations were submitted by supermarkets, drug chains, mass merchandisers and wholesalers from all regions of the country. Products were then subjected to evaluations and judging over a two-day period by eight jury panels consisting of industry professionals as well as consumers. The criteria for the judging included product concept; product taste, texture & smell (for food items); packaging & presentation; and value for money.

Awards were given in twenty-five Food & Drink categories, including appetizers, Asian foods, bakery & cookies, breakfast foods, children’s & baby foods, chocolates & candies, condiments & dressings, dairy products, desserts, entrees, ethnic foods, gourmet, ice cream & frozen desserts, lunch-time, Mexican/Latin American foods, non-alcoholic beverages, organic & natural foods, pasta & pasta sauces, pizza, sides dishes, snacks, soups, and vegetarian.

Also receiving awards were products in thirteen Home & Health categories: baby, bath & body, home office, housewares, kitchen & cooking, laundry & cleaning, natural beauty care, OTC & healthcare, personal care & toiletries, pet products, spa treatments, travel, and value-pack.

All of the year’s winning products will be featured during PLMA’s 2011 Private Label Trade Show in Chicago with a special Salute to Excellence Awards showcase located within PLMA’s Idea Supermarket, and also promoted online following the show at

PLMA’s Salute to Excellence 2011 Award Winners


The Kroger Co.
1 Minute Bacon Cheeseburger Sandwiches

Asian Foods
Archer Farms
Korean Style Barbecue Slow Cooker Sauce

Bakery and Cookies
Sobeys, Inc
Sensations by Compliments
Tarte Tatin

Breakfast Foods
Smart & Final Stores
First Street
Coffee Cake Muffin

Children’s and Baby Foods
Delhaize America
Home360 Baby
Strawberry-Apple Little Puffs

Chocolates and Candies
Delhaize America
Taste of Inspirations
Authentic Belgian Dark Chocolate Squares with Orange

Condiments and Dressings
Giada de Laurentiis for Target
Herb and Lemon Dipping Oil

Dairy Products
Publix Super Markets
Coco Rico Yogurt

Aldi, Inc.
Turtle Pie

The Kroger Co.
Private Selection
Meat Lasagna Al Forno

Ethnic Foods
Smart & Final Stores
La Romanella
Hot Italian Sausage

Aldi, Inc.
Grandessa Signature
Mango Flavored Soft Licorice

Ice Cream and Frozen Desserts
Weis Markets, Inc.
Weis Quality
Peanut Butter Banana Chip Ice Cream

Wegmans Food Markets
Wegmans Organic Food You Feel Good About
Soy Chorizo & Potato Burrito

Mexican/Latin American Foods
Price Chopper
Central Market Classics
Ancho Chipotle Pork & Barbecue Rub

Beverages: Juice|Soda|Water
Ahold USA, Inc.
Giant/Stop & Shop
Electrolyte Enhanced Water

Beverages: Coffee|Tea|Cocoa
Winn Dixie Stores, Inc.
Winn Dixie
Southern Style Sweetened Tea

Organic and Natural Foods
Ahold USA, Inc.
Nature’s Promise
Banana Nut Granola

Pasta and Pasta Sauces
The Kroger Co.
Homestyle Roasted Red Pepper & Garlic Pasta Sauce

Aldi, Inc.
Mama Cozzi’s Pizza Kitchen
Supreme Deli Pizza

Side Dishes
Topco Associates, LLC
World Classics Trading Co.
Jasmine Asian Rice

Snacks: Chips|Crisps
Weis Markets, Inc.
Weis 5 Star
Mini Wheel Pretzels

Snacks: Nibbles|Noshes
Delhaize America
Nature’s Place
Fruit Twists Raspberry & Blueberry

Price Chopper
Central Market Classics
Gourmet Tomato and Garden Vegetable Soup

Topco Associates, LLC
Food Club
Strawberry Banana Light Fruit & Vegetable Blenders

Topco Associates, LLC
Top Care Kids
Crayon Bandages

Bath & Body
Wakefern Food Corporation
Apricot Scrub Acne Medication

Home Office
Walmart Stores, Inc.
Hanging Canvas Big Pocket

Ahold USA, Inc.
Smart Living
Can Opener

Kitchen & Cooking
Costco Wholesale
Kirkland Signature
Casual Dining Napkins

Laundry & Cleaning
Smart & Final Stores, Corp.
First Street
Orange Cleaner

Natural Beauty Care
Safeway, Inc.
Sensitive Facial Cleanser with Oat Extract

OTC & Healthcare
Save-A-Lot, Ltd.
Being Well
Extra Strength Menthol Heat Pain Relief Therapy Patch

Personal Care & Toiletries
Supervalu, Inc.
Nature’s Blend Moisture Control Shampoo

Pet Products
Be Soothed Shampoo

Spa Treatments
Trader Joe’s
Trader Joe’s Spa
100% Jojoba Oil

Whole Foods Market
Citrus Hand Sanitizer Spray

Value Pack
Save-A-Lot, Ltd.
Alkaline AA Batteries

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.