Clover Valley Stars in Dollar General Flyer

Like many retailers Goodlettsville, Tennessee based discount/variety retailer Dollar General has invested in, redefined and relaunched its Private Brand portfolio including its DG branded products, Clover Valley and the launch of Rexall. This week page four of its circular features an entire page of Private Brands including: Everpet, Clover Valley and DG brand product.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.