“Make Your Mark” With Best Buy Private Brands

I am always excited to discover not only how retailers are growing and promotion their Private Brands but how they are using Social Media to  encourage interaction and potentially create brand loyalists, so it was exciting to discover the site “Make Your Mark: The Insignia™ Blog”

According to the site: Make Your Mark is a place where Insignia employees share their passion about the products we make and help you get the most out of them.

For those of you unfamiliar with Insignia it is a Best Buy Private Brand designed to provide consumers with affordable, well-designed technology. The Insignia line features a wide range of consumer electronics including televisions, Blu-ray disc players, home theater solutions, audio products and more.

Insignia products are available exclusively at Best Buy and FutureShop retail locations, and online at www.bestbuy.com and www.futureshop.ca.

I applaud the effort, the passion and the transparency, one post even goes so far as to tell consumers who Insignia is and what the relationship is with Best Buy.

Just Who Do We Think We Are?

Who makes Insignia products? Best Buy is not only a retailer, it’s a manufacturer. So the answer is simple: Best Buy makes Insignia products, carrying these products from the ideation period to the point of sale. We’ve been doing it since 2003, designing and manufacturing a wide portfolio of products for our exclusive brands, from portable and home audio to televisions. We want to take a moment to share a little bit about the energy and excitement we have for our products and highlight what our brands ultimately mean for you.

We’re looking out for your wallet, without compromising on quality:

Here’s a great example: with the Insignia Soundbar, we bundled the latest audio technology into a sleek, contemporary frame. So for an unbeatable price, you’ll hear your favorite movies and sports with incredible, immersive sound coming from a single source.  All of that, plus it is simple to connect and looks great under your new flat panel TV. We also go the extra mile to add features that consumers tell us really matter, like Audyssey Dynamic Volume which eliminates spikes in volume levels and raises soft dialog. That means getting rid of loud commercials or watching a blockbuster action movie without waking the kids.

We believe in listening to our customers and constantly improving and advancing our offerings based on your feedback:

Designing, engineering and manufacturing our own Insignia products allows us to act as incubators for innovation. For example, Insignia created the first ever portable HD radio player – now the last available portable HD option on the market. We recognized that HD technology is transforming the radio experience in ways never thought possible, so we created a way for consumers to take this great experience on the go. This is just one of many ways we’re hearing consumers and meeting their needs through innovation in our very own labs.

So what’s your favorite Insignia product? What can we do to make it better? Post your comments here or chat with us in the forums. We’re looking forward to hearing from you!

Check it out.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.