Safeways Snack Artist Expands to Frozen Foods

Pleasanton, California-based grocer Safeway announced the expansion of its Pentaward winning Private Brand “The Snack Artist” on its Facebook page. The brand has been extended to include frozen appetizers: mozzarella sticks, pizza bagels, taquitos and more. The Facebook post reads:

Sleep? Who has time to sleep when the Snack Artist has new frozen munchies, perfect for late-night kitchen raids? Sneak down to the microwave and zap up a plate of mozzarella sticks, pizza bagels, taquitos, and other goodies worth staying up for!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.