Private Brands Celebrate at the Pentawards 2011

Stocks Taylor Benson

The 250 seats of the Marriott Marquis ballroom in Times Square in New York City were filled to capacity for the sold out Pentawards 2011.
The winners came from Australia, Taiwan, Greece, Brazil. Others came from Argentina, Japan, Israel, Korea.  From China, across Europe, the United States of America, Canada… in all, more than 25 countries were represented at this awards ceremony for the best packaging in the world.

Jack Vogler, who worked alongside Walter Landor, was Master of Ceremonies. Gérard Caron, President of the Pentawards jury then officially declared the ceremony open.

As their names and work were called, the winners came on stage to receive their bronze, silver and gold trophies. 5 Platinum Pentawards were given to the best creations of the year in each of Pentawards’ five broad categories: Beverages, Food, Body, Other Markets and Luxury.

More than 20 Awards were given to Private Brand Work which included some of the best work of the year Private or National Brand.

Here are a few pics of the winners from the event.

Pearlfisher
Designkontoret Silver
Equator
Turner Duckworth
Lewis Moberly


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.