Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist, if the customer is not happy with the Private Brand product Aldi will both replace it and refund the purchase. According to the Aldi website:
At ALDI, we believe that great quality shouldn’t come at a high price. It should come with incredibly low prices. Just SWITCH & SAVE to our exclusive brands and pay a whole lot less on the items you buy most.
We know that everything you buy should be of the highest quality. That’s why all our products are backed by our Double Guarantee. If for any reason, you are not 100% satisfied with any product, we will gladly replace the product and refund your money. With everyday low prices and our Double Guarantee, saving more is now a whole lot easier. Come see for yourself and get Honest to Goodness Savings.