Switch & Save With Aldi

Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist, if the customer is not happy with the Private Brand product Aldi will both replace it and refund the purchase. According to the Aldi website:

At ALDI, we believe that great quality shouldn’t come at a high price. It should come with incredibly low prices. Just SWITCH & SAVE to our exclusive brands and pay a whole lot less on the items you buy most.

We know that everything you buy should be of the highest quality. That’s why all our products are backed by our Double Guarantee. If for any reason, you are not 100% satisfied with any product, we will gladly replace the product and refund your money. With everyday low prices and our Double Guarantee, saving more is now a whole lot easier. Come see for yourself and get Honest to Goodness Savings.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.