The 3rd Annual Own Label Show To Be Held In London

The 3rd annual OWN LABEL SHOW will take place 23-24 November at the Hotel Ibis Earls Court in London. And will feature free-to-attend conference sessions running alongside the main exhibition, and will offer retail professionals and Private Brand specialists with business-critical insights into consumer demand, market analysis, category-specific case studies, and best practice in packaging technology, customer insight, new product development, innovation and the role of own label in achieving corporate environmental aims.

The event is specifically designed for:

  • Buyers
  • Category managers
  • Marketers
  • Trading Directors & Trading Assistants
  • NPD and product developers

Private label manufacturers and packaging suppliers will gain valuable insights into the retailers’ position and how relationships with retailers can be optimized.

Consultants and business advisory experts will meet a targeted retail audience with a proven commitment to their own label product range.

A few of the sessions will include:

Private label growth drivers for 2012 and beyond

  • What are the critical private label growth drivers for 2012 and beyond?
  • How can you keep up with the pace of change?

This session will give you exclusive insight on how retailers have developed their private labels, highlighting differences from the leading grocers in Europe. It will also explore the drivers behind consumer demand, and anticipate the future of private label in 2012 and beyond. You will learn how to keep up with the pace of change to stay one step ahead of the competition and gain market share.  We will be delivering practical hands-on information helping you to anticipate evolution in the sector and improve day-to-day performance
Matthew Stych, Research Director, Planet Retail
Amina West, VP Northern Europe, Trace One

Innovating the product pipeline
Rafael Escanez, International Private Label Consulting (IPLC)

How online research supports product and market development
A case study for Sharpham Park, demonstrating the benefits of easily accessibly online research. The project involved placing a number of spelt products in the homes of volunteers who were self-diagnosed as having wheat intolerance (not wheat allergy). Their symptoms were classified as mild to moderate and involved feeling uncomfortable or bloated and windy, etc. The results following a 2-week change in diet showed self-perceived improvements. This encouraged the brand owner to widen the market and begin to approach some large supermarket chains. Previous packaging was directed at a smaller and more bespoke market. We ran further trials to find out the key selling points for cereal and worked together with our specialist design partner to create a cereal packet aimed at the new larger market. The new product and packaging was well received by one British supermarket chain and the company are now pending decisions from two others!
Susan Ayton, Managing Director, Ayton Global Research Ltd

Finding shelf space for private label in small store formats: key strategies for the UK market
In order to continue expanding in developed markets, major grocery retailers are increasingly focusing on smaller formats such as convenience stores and small supermarkets. A key strategy retailers are adopting in these markets is to increase the share of private label. In this presentation, Euromonitor International will explore how the combination of these two factors are giving private label producers new opportunities to meet demand in small store channels.  The session will examine the following market trends and developments:

  • One of the most mature private label markets in the world, convenience stores at a high level of maturity in Europe.
  • Retailers with a growing presence in convenience stores and small supermarkets include: Asda, Marks & Spencer and Tesco. All these retailers have a strong private label assortment with multi-tiered ranges.
  • New entrant in convenience retailing creates dedicated range: Waitrose’s Good to Go range launched to support recent expansion into convenience stores.
  • Established convenience store chains with strong private label offer expand their ranges: the Co-operative Food, Sainsbury.
  • High level of private label innovation in the UK to be further supported by push into convenience: product size, younger demographics, more affluent and ethnically diverse customer base
    Raphael Moreau, Retailing Analyst, Euromonitor International

Innovation in the continental tissue industry and the role of consumer insight
Within the European hygienic paper market, WEPA is quite extraordinary because we extensively use consumer insight in the development and evaluation of our private label innovations.  This presentation will survey recent innovations by both branded and private label tissue manufacturers, and share consumer insight about these innovations (generally in the form of video segments from focus groups in Spain, German, Holland, etc.).  The presentation will highlight one particularly successful innovation related to CO2 reduction in the tissue industry.  The presentation will then conclude what constitutes successful innovation and which of the cited examples meet these criteria.  Furthermore, the presentation will draw some conclusions about whether consumers see a difference between branded and private label propositions in the hygienic tissue market.  Finally, the presentation will explain in more detail how WEPA approaches innovation and in particular the role of consumer insight in this process.
Peter Irish, VP Sales & Marketing, WEPA

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.