Mike DeJulio Named Director, Corporate Brands Price Chopper

Schenectady, N.Y based grocer Price Chopper Supermarkets announced the appointment of Mike DeJulio director of corporate brands. He will directly report to Angelo Cannistraci, group vice president, center store, pharmacy and senior merchandising coordinator.

DeJulio will be responsible for growing Private Brand sales for the 128-store family-owned Price Chopper chain. He will oversee new product design and development, create Private Brand business plans for sales and profit objectives, and manage the relationship with broker Daymon Worldwide.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.