Shanghai Private Label Fair Coming in December

Shanghai Private Label Fair opening Chinese market for PLMA Members, December 7-9, 2011.

As major retailers in China race to satisfy the rising demand for Western style shopping and consumer goods, the Shanghai Private Label Fair will open doors for PLMA member companies to start or increase their business in Asia.

The show is co-sponsored by PLMA in conjunction with the Shanghai International Sourcing Promotion Center and will be held at Shanghai Mart in the city’s international commercial center. It will present 400 exhibit stands, featuring food and non-food exhibitors from the U.S. and Europe, as well as from China, Korea and other parts of Asia. The inaugural event in 2010 attracted nearly 200 exhibitors and 1,500 buyers.

“With supermarkets and hypermarkets in China quickly becoming the most popular way to shop, it’s not surprising that the opportunities abound for retailers and for retailers’ brands in particular,” observes PLMA president Brian Sharoff.”

“Retailers like Wal-Mart and Tesco are opening nearly a hundred new stores a year. Metro, Auchan, Lotte, and Chinese retailers like Lian Hua and Wu-Mart are in the race, too,” notes Sharoff. “Many retailers operating in China are companies with world-wide experience developing and selling their own brands and their plan is to do the same in their stores in China. The challenge for them, however, is to find suppliers who understand the private label business and also meet their standards for quality control.”

PLMA will also conduct store tours to help familiarize European and U.S. exhibitors with China’s supermarkets and consumer culture as well as the products on the shelves. Seminars and briefings will provide additional intelligence and market insights.

According to the National Bureau of Statistics in Beijing, China’s retail sales grew 17.2 percent to 1.4408 trillion yuan ($222 billion) in July alone as compared to a year ago, led by 17.4 percent growth in urban China. In the words of a retail analyst writing for the English language newspaper The National: “The Chinese love shopping, they love brands, and they love international products… New shoppers are born every day. We won’t run out of them.”

Nielsen calculates that 50% of all urban Chinese consumers now shop in modern grocery stores. Add to this the prediction by McKinsey & Co. that China’s urbanized middle classes will exceed the total population of the United States by 2030.

For additional information on attending or exhibiting at the Shanghai Private Label Fair, contact Sharon Davis, PLMA director of trade show development, at (212) 972-3131 or email

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.