SymphonyIRI Presents Times & Trends: Private Label Webinar

It wasn’t so long ago that many shoppers were embarrassed to be seen with a private label product in their cart.  Today, however, private label products bring something new to the market.  They are no longer simply “me too” products that offer “the same thing for less money.” Increasingly, they are strategic weapons that separate a retailer from its competitors in a way that helps to build loyalty and purchase behavior.  And still, private label can be—should be—even more.
How can retailers expand private label to reach more broadly and deeply into the CPG marketplace and reinforce the equity of the store banner?  How can national brand marketers continue to identify and capitalize on opportunities to raise their own value proposition while partnering with retailers for mutual growth?
Based on SymphonyIRI Group’s latest Times & Trends report, this webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.  Much opportunity remains for private label marketers and national brand marketers alike.  But, success will be achieved by those who are thinking outside the box.

  • Discover the latest private label channel, category, and price-related trends and how these translate into opportunities for manufacturers and retailers.
  • Understand shifting consumer attitudes and behaviors across key departments/categories and the drivers of those behaviors.
  • Effectively identify and deliver against critical shopper needs to win share of wallet and shopper loyalty.

Host:  Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Date:  Thursday, October 13th
Time: 10:00 to 11:00 a.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.